Arsenal unveils 1886 food and drink overhaul at Emirates

Arsenal has launched a revamped matchday food and drink offer at Emirates Stadium, branded 1886 By Arsenal, covering new menus, redesigned concourses and self-service technology across the ground.

The new range is available across Level 0 and Level 3 and includes items developed with local suppliers. Highlights include the Highbury Hot Dog, made with pork from British farms by Islington-based butchers, and fried chicken brined in-house for 48 hours in a bespoke herb and spice recipe.

Willy's Pies has also introduced a Champion's Pie alongside Uncle Wrighty's chicken, sage and onion pie, developed in collaboration with former Arsenal striker Ian Wright.

A "Fans First" discount window runs for up to 60 minutes after stadium gates open, offering pints of Asahi Super Dry, Meantime Dial Lager or Meantime Anytime IPA at £4.50 each. Combo deals such as pie and beer (£10.50) and hot dog and soft drink (£8.50) are also available during that window.

Standard matchday combo pricing includes burger, chips and beer at £17.50, chicken, chips and soft drink at £14.00, and four pints of beer for £26.00. Kids combos across multiple concession types are priced at £7.95 for under-eights.

On the technology side, Arsenal has installed new Boxbar self-service units around the stadium and two Just Walk Out stores on Level 0, operated in partnership with Guinness, Asahi and Amazon. Supporters tap a card on entry, select items and leave without queuing at a till.

Four flagship 1886 By Arsenal concessions on Level 0 have been fully redesigned, while digital menu boards and improved signage have been rolled out across Levels 0 and 3 to make pricing and product information clearer.