Arsenal extend Cadbury partnership to 10 years

Arsenal have agreed a four-year extension to their global partnership with Cadbury, taking the relationship to a decade since the two first joined forces.

Omar Shaikh, Arsenal's Global Partnerships and Ventures Director, said: "Cadbury has become a valued part of our partner family and has played an important role in helping us create memorable experiences for supporters while celebrating the communities connected to our club. The strongest partnerships are built on shared values, trust and a long-term commitment to growing together."

To mark the renewal, the club and Cadbury produced a film celebrating Asha Price, a long-serving volunteer on Arsenal in the Community programmes who has also participated in the club's Coach Development Programme over the past two seasons. Price was surprised with a stadium tour, a box experience and a video message from Viktor Gyökeres, Jurrien Timber and Kai Havertz.

Previous activity under the partnership has included Cadbury's 'Game Changers' campaign, through which Arsenal Women players shared the stories of people who shaped their careers. Community coach Jen Kelly, who has been part of Islington Borough Ladies Football Club as both player and coach for more than a decade, received a dedicated 10-week coaching programme and was later surprised by Leah Williamson.

Seasonal campaigns have also featured prominently. A 'Secret Santa' activation at Christmas gave supporters exclusive content with men's first-team players, while an Easter campaign saw the squad take on challenges alongside signed merchandise and ticket giveaways on matchdays.

Louise Page, Cadbury Partnerships and Owned Channel Lead, said: "Cadbury is dedicated to celebrating the people behind Arsenal, on and off the pitch. From backing coaches like Jen Kelly at Islington Ladies to bringing players and supporters together at key moments throughout the year, this partnership has always been about the community that makes this club special, across both the men's and women's teams."