Chelsea FC Women sign Champagne PIAFF as official partner

Chelsea FC Women have announced Champagne PIAFF as an official partner, with the deal launching this season alongside the club's decision to play all Barclays Women's Super League home matches at Stamford Bridge.

PIAFF, described as a contemporary champagne house known for its elegant style, will create a new fan experience at Stamford Bridge as part of the agreement. The Canoville Suite will be rebranded as Pitchview by PIAFF on CFCW matchdays, with the space debuting for the fixture against Arsenal.

The partnership introduces Chic Chic Pop, a fried chicken and champagne concept developed exclusively for the CFCW matchday environment. The offering will initially be available in the Pitchview suite before extending into general concourse areas later in the season. A planned wider rollout across London is scheduled for 2027.

Fans in general admission areas will also be able to purchase Champagne PIAFF from select bars in the West Lower stand. The brand will additionally feature at Bottomless at the Bridge, CFCW's premium hospitality experience, where guests will be welcomed with a glass of PIAFF on arrival.

Giulia Mazzia, Chief Revenue Officer for Chelsea FC Women, said: "We are delighted to welcome Champagne PIAFF to the club as our Official Partner. As we continue to add to the matchday experience for everyone who visits our home at Stamford Bridge, partnering with a premium brand that shares our commitment to quality and celebration is a fantastic addition."

Laura Head of Champagne PIAFF said the partnership was a deliberate investment in the women's game rather than a straightforward commercial placement. "This was never simply about putting Champagne PIAFF alongside football; it was about choosing to invest in the women's game, being part of its momentum and creating something that genuinely adds to how fans experience it," she said.

Head added: "Women's football is rewriting the rulebook around matchday rituals, and we're excited to be part of that. We want to bring something new to Stamford Bridge and toast to the future of the women's game."