Chelsea launch virtual fan events for True Blue+ members

Chelsea have introduced a new series of live virtual events for True Blue+ members, offering supporters access to current players and club legends throughout the 2026/27 season.

The events will be hosted inside a fully immersive 3D recreation of Stamford Bridge, giving fans around the world a new way to engage with the club.

The programme will include live player Q&A sessions, interactive screenings and opportunities for supporters to submit questions directly to Chelsea guests. Members will be able to hear stories from on and off the pitch.

The initiative follows a virtual event held last season featuring former Chelsea captain Gary Cahill, which the club described as successful. The expanded programme aims to reach a wider global audience in the coming season.

True Blue+ membership also includes priority access to the first ticket allocation for men's home matches, a full CFC+ subscription and a range of premium discounts. The first virtual event of the 2026/27 season has not yet been announced.