Photo: Payo / Public domain / Wikimedia Commons
Arsenal have announced a multi-year extension of their partnership with Google, adding Gemini as an Official AI Assistant Partner while retaining Google Pixel as Official Mobile Phone Partner.
The deal will give supporters access to AI-powered creative tools and exclusive behind-the-scenes content from matchdays and the training ground.
Google's Gemini app is positioned to help fans analyse signings, settle match debates and sync fixtures to their calendars. Pixel's role will focus on delivering exclusive access to moments from matchdays and training sessions.
"We are thrilled to start this new chapter to bring supporters closer than ever to their team," said Eileen Mannion, Vice President of Marketing at Google. "By combining Google Gemini's advanced agentic capabilities with Google Pixel's industry-leading camera technology, we are putting fans right at the heart of the action."
Mannion added that the two organisations would "continue to push boundaries and redefine how fans experience the game we all love."
Arsenal's Global Partnerships & Ventures Director Omar Shaikh said the club was "delighted to build on our relationship with Google" and described the agreement as an opportunity to "enhance those experiences and inspire new forms of creativity and engagement."
"Our partnerships are built on shared ambition and a belief that together we can achieve more," Shaikh said.
The arrangement connects Google's AI and hardware technology with Arsenal's global supporter base, with both parties framing the deal around delivering more personalised fan experiences.